American Honda Motor Co., Inc., was founded in 1959 as the U.S. sales and marketing subsidiary of Honda Motor Co., Ltd. Honda currently produces automobiles, motorcycles, all-terrain vehicles, lawn-care equipment and engines at its eleven major U.S. manufacturing operations, using domestic and globally sourced parts. Honda's long-standing commitment to the support and success of the nation's Historically Black Colleges and Universities began more than 20 years ago with the establishment of the Honda Campus All-Star Challenge, a program designed to showcase the academic gifts and prowess of HBCU students. American Honda established Honda Battle of the Bands ten years ago as an effort to support HBCU music programs.