Check out part 3 of our 4-part docuseries, CULTURE.
Honda’s commitment to HBCUs began more than 30 years ago with the establishment of the Honda Campus All-Star Challenge (HCASC), a program designed to celebrate the academic prowess of HBCU students. The company helped create a similar platform to showcase the electrifying musical talent of students in HBCU marching bands. That’s exactly what HBOB has been doing over the past two decades. 



The historic Honda Battle of the Bands is making a comeback, and will be back in full force in 2023. Gear up for the spectacular live battle by watching our docuseries on how we’re Driving The Legacy of HBCUs, together.
HBCU Docuseries
To celebrate our proud history of partnership – watch, share, and like the docuseries centered on HBCU Bands Culture & Unity:
HOME.
Part 1 showcases the unique history of HBCUs and their astonishing legacy.
BAND.
Part 2 delves into the cultural phenomenon that is HBCU Marching Bands.
CULTURE.
Part 3 explores the dynamic energy that bring HBCU campuses to life.
UNITY.
Part 4 highlights the bonds and camaraderie that exist within the HBCU community.
Honda’s Support of HBCUs
Honda believes that HBCUs play a unique and critical role in providing higher education and opportunities for advancement to the Black community. Because of Honda's relationship and commitment to Black colleges and universities, the decision to partner with 58 HBCUs on a COVID-19 relief initiative in 2020 was an easy one. With redirected funds from the canceled 2020 Honda Campus All-Star Challenge, Honda donated $325,000 that participating HBCUs directed to serve 108 organizations in 20 states. Over the past 30 years, Honda initiatives have impacted the lives of more than 200,000 students and resulted in over $14 million in grants in support of HBCUs.